Many of you may have heard of lolita, ganguru and other Japanese trends, they are the product of Japan's unique society. But the rise of Mori Girls is a proof that some might just want to go back to nature.
Mori Girl literally means 'forest girl', it's a new fashion trend that started in Japan in 2007. It was started by Japanese Actress Aoi Yuu with her role of Hanamoto Hagumi in 2006 drama Honey and Clover (originally a manga by Umino Chika). Mori Girls have down-to-earth life style, and wear natural coloured clothing and vintage accessories. Although it has a short history, Mori Girls quickly gain support of many Japanese girls and even spread to Europe.
Mori Girl literally means 'forest girl', it's a new fashion trend that started in Japan in 2007. It was started by Japanese Actress Aoi Yuu with her role of Hanamoto Hagumi in 2006 drama Honey and Clover (originally a manga by Umino Chika). Mori Girls have down-to-earth life style, and wear natural coloured clothing and vintage accessories. Although it has a short history, Mori Girls quickly gain support of many Japanese girls and even spread to Europe.
Aoi Yuu as Hagu
They aim to have a 'natural' look, to portrait someone who live in the forest. They do their hair in a natural way (wavy, braided) and sports organic hair pieces like flower and lace. Contrary to most Japanese fashion trends, the Mori Girls prefer little or no make up. Organic one-piece dress, earmuff, and fluffy hats and scarf are all the signature of Mori Girls. They love oversize, puffy clothing and layers (Layer is a major part of Mori Girls). Being a Mori Girl may sound simple, but it is the exact opposite, there are many small details in how a Mori Girl dress, and living like one is certainly easy....
Japan not only view fashion as clothes, but a life style. Becoming a Mori Girl is not just about dressing like one, but being one.
Do you want to be a Mori girl? Check out this list created by the original Japanese Mori Girls and translated by the English Mori Girls community.
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